Allie VanNest at Media Shift questions whether Facebook’s referral traffic is as valuable as publishers assume. She writes “social referrals led to the fewest seconds of engaged time… internal traffic generated the most engaged time per post — meaning that readers who are already on your site and enjoying your content are most likely to spend more time with that content. That’s why recommending excellent content and encouraging audience loyalty is so important for digital publishers looking to develop their audience.” Read the full article.
How Valuable is Traffic Referral?
12 February 2016
