Understanding Audiences: Seminar & Industry Roundtable


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9:30 am - 4:00 pm


All Hallows College


The DCU Institute for Future Media and Journalism (FuJo) is hosting a research seminar and industry roundtable on understanding media audiences. In a culture of ubiquitous, always-on media, there is a pressing need to rethink our understanding of “the people formerly known as the audience”. In particular,

  • What new and existing methodologies can be applied to contemporary audiences?
  • What kind of measures are appropriate for capturing audience engagement?
  • What role do media play in the everyday lives of audiences?
  • How does the culture of ubiquitous media challenge the expectations of audiences and publishers?


To address these questions, the seminar will feature research panels and an industry roundtable on new methodologies and approaches to news and media audiences.

09:30-11:00 Research Panel I: Media Audiences

  • Rosemary Day (MIC) – community media audiences
  • Debbie Ging (DCU) – digital youth audiences
  • Kylie Jarret (NUIM) – digital audience labour
  • Adrian Smyth (DIT) – older digital audiences


11:30-13:00 Industry Roundtable

  • Christine Bohan – Deputy Editor, TheJournal.ie
  • Paddy Logue – Digital Editor, The Irish Times
  • Damian Loscher – Managing Director, Ipsos MRBI
  • Jill McGrath – CEO, TAM Ireland


14:30 -16:00 Research Panel II: Media Audiences

  • Ben O’ Loughlin (Royal Holloway) – dysfunctional news sharing
  • Ike Picone (Brussels) – digital news users
  • Eileen Culloty (DCU) – misinformation and news literacy
  • Eugenia Siapera (DCU) – social news consumption


Bookings are closed for this event.